pIXELS VISUALS – VIDEO MARKETING STRATEGY
Video marketing strategy has becoming more important as demand for video content increases rapidly over the years. This post covers the importance of having a strategy as part of your video campaigns in today’s marketing landscape.
Some Facts:
- Video content has become highly influential in driving purchasing decisions, with 84% of customers persuaded to buy a product or service through video.
- Homepage videos can significantly boost conversions by up to 80%.
- Viewers retain 95% of a video’s message, emphasizing the effectiveness of video in communication.
- Video ads outperform static or photo ads, as demonstrated by platforms like TikTok and Reels.
- A significant percentage (80%) of businesses plan to incorporate video into their marketing strategies in 2023.
The Problem:
- Many businesses need to understand how to effectively utilize video as a marketing asset, but they often just hire videographers without a clear plan.
The Solution:
- Video marketing goes beyond simply creating videos; it’s a content marketing strategy that leverages video as a creative collaborator.
- Video is integrated throughout the customer journey, from awareness to consideration, conversion, and advocacy, to drive engagement and business growth.
To learn more about video strategies and their potential to scale businesses, contact us or leave a comment below. We are readiness to assist with video marketing strategies that would effectively leverage video content in driving business success and customer engagement.
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